Promoting your app is an ongoing process, and it’s important to continuously evaluate and adjust your strategy as needed. With the right approach, you can successfully market your app and reach your target audience.
If you’re looking to create an effective app marketing strategy, here are some steps you can follow:
- 1. Identify your target audience: Determine the specific demographic you want to reach with your app. This will help you tailor your marketing efforts to reach the right people with Age Group, Target Location & Customer intrest.
- Research your competition: Look at other apps in your niche and see what they are doing to market their app. This will give you an idea of what works and what doesn’t.
- Create a unique value proposition: Determine what sets your app apart from the competition and create a clear and concise value proposition that communicates this to your potential users.
2. Influencer Marketing & Blogger: In 2023 influencers can help us to promote our App on Social Media Like Instagram, YouTube and other social media which will increase awareness in market also with proper call to action we can get max. download, One can try for batter influencer, micro or TV influencer for promotion. Blogger has maximum traffic on there website, creating blog content on bloggers website can help us to get traffic on app store,
3. Leverage Your Website: If you have good website with proper promotion strategy then all call to download on website
- Update on Banner
- Call to Download in middle of website
- Call to download on Footer
4. E-Mail Marketing: Still 80% people open their email & With proper email marketing strategy one can promote their business with offers, discounts, free trails etc. Retargeting strategy will give best results.
5. Teaser Video: Create A promotion video of your App which involve how to use app, purpose & value add ons
6. App Listing on Various App Platforms: If your app is listed on App store you can also list your app on other app listing platforms like slideme, opera mobile store, Amazon app store etc.
7. Search Engine Optimization (SEO): Yes, we are talking about SEO for App Not ASO its very important that someone is searching for google like ‘cricket gaming app’. We can rank our blog for similar keywords and use app download links on blog so, that we can convert that user.
8. Social Media Platforms: in 2023 for outbound marketing social media plays one of the crucial role, create app promotions plan in all social media through informative post, user engagement & downloadable links.
9. App Store Optimization: Android & IOS App Store Optimization helps user to find our app for relevant search keywords. Use relevant keywords, Optimization of content with proper search terms & increase keywords density in content.
10. App Landing page: As a marketer you should have proper landing page for an app which is mobile friendly because 90% search based on mobile devices.Use Proper banner, App screenshots, use, call to download, reviews etc.
11. App Reviews: Reviews play an important role while promoting an app so, check all reviews user QR scanner for reviews or feedback email for review. Reply to all reviews
12. Public Relations: PR helps for branding activities after app launch we can go for PR where we can talk about
- App Summary guide
- App Story
- Screenshots of App with walk through videos
- Download Links
13. App Promotion Video: Video content is a trending marketing strategy in 2023 use promotional videos to promote app
14. Email Signature: We can link our app link on Email signature
15. Google Ads campaign: App install campaign optimized all channels like search, app store, videos, display ads. Creating campaign with right ads assets & creative images can give us good download numbers for App. Search campaign can give us leads or sales but, cost of install will be higher as compere to app install campaign. Re-targeting targeting strategy with display campaign can helps to generate sales from an app.
16. Mets Ads: Meta ads on facebook & Instagram can help to give us good download numbers with lower Cost of install.
17. IOS Store Campaign: For IOS Google might not give us good results in that case try IOS store campaign. This campaign will target all IOS users
18. What’s App campaign: What’s App is an effective campaign to increase install to register users. Best for re-targeting
19. Notifications: App notifications is an important part of App promotion because in 2023 we have millions of app and 50+ app on user mobile. So, with proper notification activities we can increase user engagement ratio.
- 20. Offer incentives: Provide incentives such as discounts, free trials, or exclusive content to encourage users to download and use your app.
- Measure your results: Track your marketing efforts and measure your results to see what’s working and what’s not. Use this data to refine your marketing strategy and improve your app’s performance.
I hope this helps! Let me know if you have any further questions.
Vikas Mishra
Vikas is the CEO and Founder of 360Degree Digital Marketing. He’s a visionary leader and tech-driven strategist running a team and platform that has promoted many Apps. Vikas has been Providing digital marketing solutions from 7 years. He’s also an expert digital marketer responsible for millions of organic site visits and hundreds of thousands of leads. Alumni of IIM Nagpur in Digital Strategy & Marketing Analytics
