Social media marketing gains attention or traffic through various social media sites. It also helps in building links which in turn support into SEO efforts. It is a great platform to promote your product or services. These platforms have built-in data analytical tools, which help in keeping a track record of progress, success and involvement of ad campaigns. This platform has a wide scope of targeting audience as here people build relationships by interacting with each other. An individual or an organization can take great advantage of social media marketing if they know its proper usage