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SEO Case Study: First Page Rankings, 22k Organic Traffic, and Over 1.2M in Sales in 3 Months for an eCommerce Business

Client Overview

Our client is a rising eCommerce company, eager to drive more organic traffic and increase search engine visibility for more conversions and sales. They have engaged our services to rank for high-competition keywords relevant to their products and drive significant traffic and sales growth within a short timeframe.

Objectives

  • Rank targeted high-competition keywords on the first page of Google.
  • Increase organic traffic to the eCommerce website.
  • Boost conversion rates and drive sales through organic search.
  • Improve domain authority and visibility in search results.

Challenges

The eCommerce sector is a highly competitive field indeed as there are many trusted brands that are calling for customers’ attention. Therefore, it proved to be extremely challenging to obtain the desired objective in 2-3 months only. We had two main challenges: While strategizing our SEO efforts to include as broad high-traffic generic keywords for crowd visibility, we had to develop niche product terms for conversion so as to increase the revenue. 

To be more successful in such a competitive space, one has to delicately balance the need to bring forth a very broad audience while ensuring a good working relationship with the product-specific needs and wants of the target consumers. 

The way we handled keyword research and optimized our content is paying off with improving website traffic and conversions. Our SEO technique worked for most types of searches, as well as for any niche-specific queries, putting our client’s brand into a prime position in an exceedingly competitive eCommerce space.

Our Strategy

Our SEO strategy involves a whole approach where we ensure online visibility and ranking on the search engines.

Comprehensive Keyword Research: We did a lot of research to identify high-volume, highly competitive keywords as well as long-tail keywords which directly fit the client’s product offerings in order to ensure that we target terms with search intent as well as purchasing intent.

On-Page Optimization:

Optimization of Product Page: We made sure that the product titles, descriptions, and meta tags are appropriately optimized with the most relevant keywords without causing a compromise on the user experience.

Creation & Optimization of Content: We included high-quality and SEO-optimized content, like blog posts, product guides, and category descriptions, which attempt to address pain points and customer queries.

Internal Linking Strategy: We designed an internal linking strategy that helps make way for better website navigation, gives way for improvement in the search engine optimization, and directs users toward the product page.

Technical SEO Fixes:

Optimized Website Loading Speed: Ensured that the website got optimized speedier loading through optimization of images, lazy loading, etc.; in general, the architecture of the website turned out to be more friendly to mobile users.

Mobile-First Design: This ensured that the site was thoroughly optimized on mobile, which also incidentally contributed to the bettering of rankings on Google’s mobile-first index.

Crawling and Indexing: Cleaned broken links, optimized the robots.txt file, and updated sitemaps to submit and have the search engines crawl and index eCommerce pages with ease.

Off-Page SEO (Link Building):

Creating Good Quality Backlink: We gained backlinks from the authoritative sites that are based on eCommerce and retail-based websites. We also adopted guest blogging as well as influencer collaboration through which brand authority was strengthened.

Content Marketing & Blogging: We regularly published SEO-friendly articles with a focus on long-tail keywords: product reviews and targeted shopping guides. By doing this, we increased the number of visitors to the website and also built trust with potential buyers, encouraging them to interact with the client.

Conversion Rate Optimization (CRO): We improved user experience of all website pages, enhancing product pages’ design and checkout by placing relevant Frequently Asked Questions (FAQs) and added customer reviews and testimonials to increase conversions on organic traffic.

Monitoring & Continuous Improvement: Various tools were essentially employed in keeping track with the number of visitors and evaluations of the ranking of keywords and behaviours by the users, such as Google Analytics and Google Search Console.

Overall, our SEO strategy has been extremely successful, exceeding our expectations and delivering exceptional results. The combination of targeted keywords, quality content and strategic link building has significantly increased our client’s online visibility and organic traffic. As a result, our client’s website has seen a significant increase in rankings on major search engines, attracting a larger audience and generating more leads.

Results

Keyword Rankings: We ranked 100% of the targeted keywords on the first page of Google within just 3 months, from competitive keywords related to key product categories for the client up to high converting long-tail terms.

Organic Traffic: The eCommerce website had seen organic traffic increase significantly and by 3rd month, reached 22k organic visitors, 150% more traffic than at the beginning of the campaign.

Sales Growth: This organic traffic increase reflected very nicely into wonderful sales growth for the client, as they brought in a total of ₹1,213,664 in sales from 630 orders within the 3 months. Increased rankings, quality traffic-all of this helped push sales.

Conversion Rate Improvement: The CRO effort was pretty successful in spiking the conversion rate on the site, so the increased traffic was actually reflected more as revenue.

Knowledge Panel: We have received a Google Knowledge panel for the brand.

About 360 DDM – Best SEO Services in Mumbai

360 Degree Digital Marketing provides best seo services in Thane, Mumbai known for offering a plethora of services comprising forming dedicated online visibility for more and larger businesses. With a team of experienced professionals, 360 DDM is dedicated to meeting the unique demands and goals of our customers.

Our services include Search Engine Optimisation (SEO), Social Media Marketing, Pay Per Click Advertising, Content Marketing, Email Marketing, and many more. We appreciate that developing a solid online presence in today’s digital economy is paramount, and therefore, we spend most of our services making our clients stand out among the oceans of prospects online.

360 DDM is the answer to your quest for best SEO services in Mumbai, who are actually interested in your success. Talk to us today and find out how our digital marketing services can help elevate your business to greater heights. 

Conclusion

In just three months, we delivered outstanding results with the proper traffic and conversion strategy SEO approach to our eCommerce client. This case study shows how powerful a combination of keyword research, on-page optimization, technical SEO, and conversion rate optimization can be in significantly increasing both traffic and sales for any eCommerce business.

Let’s create a digital transformation together—Contact us today for a free consultation!

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