For startup Marketing strategies is always an Important Factor in Order to expand their business. In the 21st Century, we have shifted from traditional marketing to Digital Marketing.
Benefits of Digital Marketing
- Brand Identity and Awareness
- Market analytics and ROI (Return of Investment)
- Lead Generations
- Business Expansions
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What has worked for you in a previous year may not work this year as new trends continuously keep on emerging
But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?
It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’ve selected the 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line.
1. Social Media Marketing
Social media has become a powerful marketing tool these days.
According to Survey, 90% of marketers confirmed that social media is important to their businesses. And 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies.
Social media marketing is the most important marketing strategy for startups.
Awareness, Traffic, Lead generation, Sales
Benefits offered by social media marketing:
- It increases exposures and traffic
- Social media marketing develops loyal customers
- It improves search ranking and generates leads
- It establishes thought leadership
- Increases in sale
2. Search Engine Optimization (SEO)
You have built a website with an awesome design, and you have created service pages for all the services you offer. And you think visitors will come. No, There are hundreds of websites in your niche alone. How can your website come up on the top when potential customers search for the keywords relevant to your business?
Benefit of Search Engine Optimization (SEO)
- increase Traffic
- Builds trusts
- Generates Leads
- Improve Websites Performance
If your website ranks high in search results when your potential customers search for the keywords related to your products or services, it leaves an impression that you are a reputable company.
Search engine optimization is a must for every startup. Just be sure to follow the for your website.
3.Pay-Per-Click Marketing (Google AdWords)
Pay-per-click (PPC) marketing is a method of using search engine advertising to bring visitors to your website. PPC is a powerful marketing tool to generate sales-ready leads.
No startup should ignore pay-per-click marketing.
Benefits Of PPC:
- You can reach your customers at the right time with the right ad
- High ROI as you will have to pay only when an interested person clicks
- Control over how much you want to spend
- You won’t have to wait for results
- Data and insights to help sharpen other marketing strategies
4. Email Marketing
Despite predictions of its death in the marketing world, emails are still around and delivering a handsome return on investment (ROI) to marketers.
What startup wouldn’t want that kind of ROI on email marketing? And the best thing about email marketing is you don’t have to break the bank to run an email campaign.
Though email marketing is highly effective, not all startups are able to harness the true power of email marketing. But some brands have excelled at email marketing.
Important Points for Email marketing campaign:
- Focus on Subject Line
- Use bullets and subheading
- Focus on Content & Design
- Talk about the benefits you’re going to offer
- Optimize emails for mobile devices
The trend of influencer marketing is catching on really fast. It was observed in a study that 84% of marketers expected to launch at least one influencer marketing campaign in the next 12 months.
94% of marketers believed influencer marketing to be effective.
Influencer marketing is a highly effective tool for a Brand. And the best thing is that it’s inexpensive compared to traditional marketing channels.
Benefit Of Influencer Marketing
- Influencer marketing is less expensive than other promotional strategies
- Influencer marketing is easy-to-implement
- Word-of-mouth aspect of influencer marketing builds trust for your brand
- Customers will engage with your brand because of the authenticity of influencers
- Content Marketing
Content marketing has become a must for businesses these days, whether you are working in the B2B or B2C domain.
When you map your content strategy to follow the different stages of your buyer’s journey, you create useful content that your target audience will love to read since it will solve their problems. This eventually builds trust and increases conversion rates
Benefit Of Content Marketing
- Increase visibility for your brand
- Build lasting relationships with your customers
- Boost brand awareness and brand recognition
- Build credibility and authority
- Create thought leadership
7. Retargeting Ads
You kicked-off your startup because you were convinced with your business idea. Why? It was your business idea, so you believed in it.
But your potential customers might not be convinced when they first visit your website. They need one or more nudges before they actually become your customers.
Building a successful startup is an uphill battle of fierce competition in the business world of today. However, by choosing the right digital marketing strategies, you can stand out from the crowd. Email marketing, social media marketing, pay-per-click advertising, search engine optimization, retargeting ads, influencer marketing, content marketing, viral marketing and affiliate marketing are proven to yield a high ROI.